Internet marketing
Search engine optimisation
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Strategic link building
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Why are links important?
Link exchange is vital as Google and other search
engines use the number of links that point to your website, (Back
Links),
to determine how popular and valid your website is.
Link popularity is determined (and page rank)
by the number of external websites that point to your website. It is used as
part of an algorithm (sliding scale) to determine where your website should be
listed when a search is requested (hence Search Engine Ranking).
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